• Client: Moocho
• Timeframe: 12 years (ongoing)
• Software & Tools: Illustrator, Photoshop, InDesign, PowerPoint, HTML & CSS, Figma

Moocho was a payment and reward app designed to promote local businesses to college markets, provide custom reward and promotion programs for merchants, and simplify transactions for users and businesses. I worked closely with their internal teams to design visual materials that explained their innovative service to both students and merchants across a wide mix of digital and print channels.

I handled design across every touchpoint, including:

• Social media campaigns
• Email marketing (design + coding)
• In-app UI and graphics
• Flyers, sales collateral, and event materials
• Sales and training documents
• Presentations (pitches, corporate, educational)
• Illustrations
• Brand identity management

Social Media: Graphics designed to attract new users and promote deals, balancing clarity with scroll-stopping visuals.

Digital & Web Graphics: In-app and web visuals that highlight offers, explain features, and bring personality into the product through illustration.

Print: Flyers, booth designs, and physical materials used in high-energy, real-world settings like campuses and sports events.

Email Campaigns: Hundreds of emails for a variety of purposes including promotions, merchant highlights, receipts, new user onboarding.

Print Collateral: Booth designs, POP material, and marketing materials extended Moocho's market reach and brand presence.

Sales Materials: Sell sheets, proposals, and guides that helped communicate Moocho’s value to merchants and partners.