From 2012 to 2025, I was the primary graphic designer for Moocho, a reward and payment app for college students.
I handled all their print and digital visual needs and worked closely with their marketing, product, and tech teams to create emails, social media graphics, PowerPoint presentations, flyers, booth materials, illustrations, and more.
Emails
Presentations
Social media
UI design
Flyers
Brand identity
Event marketing
Sell sheets
Social Media Graphics: I created these graphics for Instagram and Facebook to introduce Moocho to new audiences and advertise deals and new merchants to current ones.
Digital & Web Graphics: These images I created for the app and website highlighted deals and merchants, educated users about functions of the app, and raised brand awareness. I created custom illustrations with their mascot character to further develop the brand personality.
Flyers: I created these promotional flyers that contributed to a 40% increase in user sign-ups. They were distributed at university campuses, sports games, booths, and events, expanding Moocho's brand recognition among its target audiences.
Email Campaigns: I coded and designed hundreds of emails for a variety of purposes including promotions, merchant highlights, receipts, new user onboarding, and more.
Print Collateral: Booth designs, POP material, and marketing materials extended Moocho's market reach and brand presence.
Documents: Print documents including sell sheets, proposals, and how-to guides, incorporated Moocho's brand identity into every aspect of their business and kept their brand image consistent.
