Moocho was a payment and reward app designed to promote local businesses to college markets, provide merchants with custom reward & promotion programs, and simplify transactions for users and merchants.
I worked closely with Moocho's internal teams to design all their visuals, including:
- Social media campaigns
- Email marketing (design + coding)
- In-app UI and graphics
- Flyers, sales collateral, POP, and event materials
- Sales and training documents
- Presentations (pitches, corporate, training)
- Illustrations
- Brand identity management
Social Media: Graphics designed to attract new users and promote deals with Moocho's fun and approachable style.
Digital & Web Graphics: In-app and web visuals that highlight offers and explain features.
Print: Flyers, booth designs, and physical materials used in campuses, retail stores, restaurants, and events.
Email Campaigns: Hundreds of emails for promotions, receipts, new user onboarding, and other communications.
Print Collateral: Booth designs, POP material, and marketing materials extended Moocho's market reach and brand presence.
Sales Materials: Sell sheets, proposals, and guides that helped communicate Moocho’s value to merchants and partners.