From 2012 to 2025, I was the primary graphic designer for Moocho, a rewards and payment app for college students.

I worked closely with their marketing and tech teams to create emails, social media graphics, PowerPoint presentations, flyers, app UI, illustrations, documents, and more.
Emails
Presentations
Social media
UI design
Flyers
Sell sheets
Brand identity
Event marketing
Social media and app graphics I created to introduce Moocho to new audiences and advertise deals and new merchants to current ones.
I created many web and app graphics, incorporating custom illustrations, to highlight deals and merchants, explain functions of the app, and raise brand awareness.
Flyers I created to encourage prospective users to download and sign up. They were distributed at university campuses, sports games, booths, and events and contributed to a 40% increase in user sign-ups.
A few of the hundreds of emails for Moocho that included special deals, receipts, new user onboarding, and more.
Booth designs, POP material, and marketing collateral I designed for Moocho.
Sell sheets I designed to introduce Moocho to prospective merchant partners.

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