Coco Fiesta was a custom goodie bag company that needed a brand identity and complete Shopify store setup. I gave them a colorful, youthful look that was modern and festive to appeal to children as well as their parents.
I worked closely with their owner to design their brand identity from the ground up, including:
- Logo
- Brand guidelines (colors, fonts, general style direction)
- Illustrations
- Shopify store product images & listings
- Shopify store setup & management
Along with the full-color rendered logo, I designed a flat-color and monotone version they could use across any platform.
Along with the full-color rendered logo, I designed a flat-color and monotone version so they had logos suitable for a variety of platforms.
The first round of logo concepts:
The second round of logo concepts, incorporating the coconut characters:
Initial exploratory sketches:
